Media Outreach Coordinator

What is the BC Wrongful Death Law Reform Society

‘In Their Name’ is the campaign of ‘The BC Wrongful Death Law Reform Society’. Our goal is to modernize British Columbia’s antiquated wrongful death legislation, which predates confederation (1846). Under current legislation, the value of a human life is measured only by the deceased’s future lost income, so long as they had dependents. All other provinces, including the Yukon have long since modernized. Only in BC is everyone’s life, except for breadwinners, worthless under the law. No “worth” means no “damages” to pursue in civil court. No “damages”, means no “justice”, and accordingly no accountability for wrongdoers. lobal News, CTV, CBC, CKNW, and many more media outlets. This is a great opportunity to gain hands-on experience and mentorship by leaders in the legal advocacy and human rights community.

The Media Outreach Coordinator Duties

We are looking for candidate(s) to join our volunteer team, specifically to undertake the following:

#1 Leveraging our CRM to manage and engage with all existing reporters/journalists we have on file, and to discover and build relationships with newly discovered media contacts.

#2 Liaising and updating reporters/journalists with where the campaign is presently at, and to ascertain further reporting/publishing opportunities.

#3 Coordinating meetings with bereaved families and their local media to tell their story with the wrongful death legislative reform perspective.

#4 Creating press releases of the Society’s activities to distribute and engage with all media.

#5 Outreach to radio, television, print, and web media to be able to have Society board members and families interviewed on wrongful death.

#6 Newsjacking – monitoring relevant events in the news and leveraging its relevancy to provide commentary from a wrongful death legislative reform perspective in BC.

#7 Pursuing our PSA receiving sponsored air time on television and radio commercial breaks.

The Type of Person We’re Looking for

#1 Either a student studying marketing, communications and/or public relations, OR someone in this career field looking to expand their portfolio of experience.

#2 Ambitious, hard working, with excellent communication skills who is excited about helping change the future of the province.

#3 Someone who’s technologically proficient and is keen to learn new skills involving utilizing a Customer Relationship Management, specifically Hubspot CRM.

#4 Results oriented – someone who’s excited by the opportunity of being able to say they for example; worked with 100+ journalists, coordinated 100+ media interviews, had 100+ stories featured in media, reached over 1,000,000+ British Columbians, which ultimately lead to BC’s legislation being modernized. We want you to be able to note the results you achieved in your portfolio of career experience.

Time Investment

This is a part-time, unpaid volunteer position for which we are seeking a time investment of ideally 8 hours per week. This is a remote position.

Interested? Here’s How to Get in Touch

Please fill out and submit the form below along with your resume.

Thank you for your consideration. We look forward to hearing from you and the potential opportunity of working together.

Sincerely,
The BC Wrongful Death Law Reform Society Team